M&A

The market doesn't negotiate. It has already sized up that business.

Every transaction is decided on rigorous analysis, but every piece of that analysis comes from one of the parties. The market's perception is the one body of evidence neither side prepared, which is why it carries different weight at the table.

Both sides of the table

Selling, buying or merging: one analysis serves both sides.

If you are selling or merging

Before you sit down, know how the market sees you. If you come out strong, you bring an independent argument to the table: consistency across markets, position against rivals. If you come out weak somewhere, you know what the other side will point to and which strengths you can still lean on. You negotiate with your eyes open.

If you are buying

Before you run due diligence, you see the real condition of the target's network as its customers experience it: whether its consistency is genuine or concentrated in a few units, where it's quietly losing ground, and how much that gap puts at stake. Use it to verify what you're told, and to negotiate.

How it works

Two stages. An honest go/no-go between them.

Stage 1 — Iceberg

We validate the business's public footprint and read the first findings: how much is moving, in which direction, and which market it is concentrated in. Stage 1 ends with a recommendation (continue, stop, or how much deeper to go) based on what the evidence supports.

Stage 2 — The full picture

Network, Competitive and Business Impact on the same business: the network unit by unit, with its patterns; the network against its competitive market; and the opportunity cost of how the market perceives it. The full picture, before you sign.

The rule we follow

If Stage 1 says it isn't worth going further, we tell you, even if that ends the project. You pay for what's worth doing, not for every stage on the list.

Discipline in a transaction

Independent by design.

No side, no success fee

We aren't paid on the outcome of the transaction. Our analysis takes no side, and that's what makes it usable at the table.

Public evidence only

No contact with the target, no access requested, nothing that could disrupt the process. Everything we read is visible to anyone; the value lies in how we read it.

It complements due diligence

It does not replace it. It adds the layer no data room contains: the experience of the end customer, at network scale, before the deal closes.

Confidential by default

No one will know you asked. The analysis goes to you alone and never feeds into any market report.

The next step

Before you sit down at that table, see what the market is already saying.

Whether you're buying, selling or merging, the analysis is confidential and takes no side. No one will know you asked.

Talk to us about a transaction↗

One real signal from two cities of your network, chosen by us, one unit in each, with the evidence behind it. In writing, within five business days, at no cost and with no obligation.