How we do it

From what the market writes to a reading you can trust.

If the information is public, why can’t your own team do this? Because reading it is not the work. The work is separating what matters from what doesn’t, comparing it with whoever is actually competing for your customers, and claiming only as much as the evidence supports. For that, we have our own method and models. This page explains the process, not the recipe.

IWe read everything, not a sample

every unit, every market, over time

We read what the market has put in writing about every unit in your network and your competitors’, in every market you operate in, over the past several years. Not a sample and not an average: all of it, because the signal that matters usually lives in one unit and one quarter.

IIOur models separate signal from noise

proprietary mathematical models

Proprietary mathematical models read, filter, interpret, and turn perceptions into intelligence you can base decisions on. They weight each opinion by its credibility, discard the noise, detect patterns that cut across units and markets, and compare each unit with the real competitor a few blocks away, not with an average. The models find; they don’t decide.

IIIEvery finding carries a confidence level

what the evidence doesn’t support, we don’t deliver

Before it reaches your desk, every finding is checked against the evidence behind it and given a confidence level. When it is conclusive, we say so; when it only points in a direction, we say that too. Whatever falls short of that threshold stays out.

IVSomeone who ran networks interprets it and signs it

the reading is done by someone who knows what it means

The models find; the reading is done by someone who has run networks of locations and knows what a finding means to senior leadership: what matters, what is urgent, and where to start. Every reading is signed by the founder.

What is ours, and what you receive.

Proprietary methodology and models, built for networks of locations. We don’t use third-party reputation tools, and we don’t ask for your company’s data or your team’s time. What we don’t share is the recipe: how we weight, which thresholds we apply, and how the models are built. That is what makes the reading ours.

What you receive always has the same shape: a written document with findings and their confidence level, pages for each market and each unit, and what the next step would answer. One reading, at the depth you choose.

Which depth answers each question →

The next step

See your network the way the market already does.

The discipline is the point: we bring the evidence and its limits, so the judgment that follows is one you can defend.

Get a first look↗

One real signal from two cities of your network, chosen by us, one unit in each, with the evidence behind it. In writing, within five business days, at no cost and with no obligation.